FROM ORGANIC TO MEDIA BUYING FOR

Collect&Go

Collect&Go delivery driver hands a grocery crate to a woman at her front door

How Collect&Go rebuilt social to grow reach and website traffic

BRAND BUILDING / BRAND ACTIVATION / SALES ACTIVATION / INFLUENCER MARKETING

Collect&Go was ready for the next step in its social approach. Together with the brand we looked for efforts that could broaden reach, stay efficient and drive meaningful traffic.

Our mutual ambition: reach a younger audience while keeping reach, frequency and video efficiency high and increase traffic to the website.

To do this, we needed a social strategy that blended creativity with measurable performance.

NAVIGATE

Sharpen strategy towards a younger segment

We redefined the role of social for Collect&Go: connecting brand building and performance in one clear, year-round strategy. Two priorities shaped our work, a younger target group and cost-efficient traffic.

How we made the difference:

  • We merged audience clusters into one streamlined model to reach a younger audience more effectively.

  • We shifted KPIs from narrowed interaction-driven to creating a broader and more valuable impact.

  • Meta and Pinterest became the core channels as they supported these priorities.

This gave Collect&Go a structure that stayed visible consistently and that delivered measurable impact where it mattered.

CREATE

Content creation to inspire, convince and drive action

Brand - & image building
content crafted to strengthen brand identity on the long term

With the strategy in place, we focused on creating a content mix that stayed true to Collect&Go’s authentic and recognisable identity:

  • Brand-building & image storytelling to make Collect&Go feel familiar and relevant in the audience their lives.

  • Brand-activating themes to build a bridge between the brand identity and important internal themes. 

  • Seasonal and promotional assets to trigger timely traffic without losing consistency.

  • An influencer layer that added credibility and the important human touch.

Every piece worked together as one connected system: inspiring first, convincing next, and guiding people naturally towards the site.

Brand activation
Relatable content designed to bridge the brand’s identity with predefined themes.

Sales activation
Promotional assets driving traffic and trials for clients.

Hands holding a smartphone showing a Collect&Go message about customers picking up groceries in the store.
Three people watching a TV screen showing a Collect&Go commercial about home grocery delivery.

Influencer marketing
Adding a human touch and strengthen credibility.

ELEVATE

Let’s scale and grow

This profound strategy led us to a measurable impact with promising results for the further online growth of Collect&Go within their optimised target audience.

+8.34 %

uplift in ad recall

+ 0.20 %

growth in CTR, impacting traffic.

+ 10 %

higher average view engagement time on the website

“Working with SQLI feels like a true partnership. Together we shape a clear and achievable plan, grounded in continuous testing and smart optimisation.”

—  Mieke Vandenholen  Traffic & Social Media Manager Collect&Go

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