The Challenge

Collect&Go wants to elevate its digital presence by expanding beyond organic content into a multi-layered social media strategy. The goal was clear: to engage its online community more effectively and strengthen brand perception in a highly competitive landscape.

To achieve this, Collect&Go needed a full-funnel approach. An approach that focuses on creativity and performance that turns strategy into measurable impact.

Navigate: Insights into directions

We started by redefining how social media could contribute even more to Collect&Go’s brand and its brand objectives. Our goal? Connect brand building with performance marketing under a full 360° strategy. All year-round visibility without message fatigue.

Our research revealed an opportunity to reach the target audience better. By merging audience clusters into one efficient targeting model. Personalised messaging and paid investments grew even further across the funnel.

We reshaped Collect&Go’s KPI framework, shifting the focus to effective reach, recall, and conversion.

Meta and Pinterest were selected as core pillars due to their proven brand and conversion performance. Structured around awareness, engagement, and activation, ensuring the brand remained relevant throughout the year.

Create: Bringing strategy to life

With the strategy in place, we focused on creating content aligned with the core identity of Collect&Go: authentic and recognisable.

We developed a balanced mix of brand-building & image storytelling, brand activating content and promotional or seasonal assets. An influencer layer added a human touch and strengthened credibility. Each is designed to inspire, engage and convert. 

Every creative output worked together to form one consistent identity to keep Collect&Go top of mind and drive conversion.