CONTENT CREATION AND SHOOTING FOR

Modere

One challenge, two aligned strategies

BRAND BUILDING / CONTENT CREATION

Flat lay of Modere Liquid Biocell supplement bottles (Skin, Pure, Immune, Life) on a white surface with fruit and kitchen props.

Hands dispensing Modere CellProof Double Cleanser from a white pump bottle into an open palm near a mirror.

Person removing eye makeup with a cotton pad while holding a Modere Eye Makeup Remover bottle, reflected in a round mirror.

Modere, known for its wellness products, wanted to lift its social presence while keeping a consistent visual and verbal identity across all markets.
The core challenge was to design two aligned strategies: one for consumers, one for the internal marketers.
We wanted to show how the social marketers could enforce the brand strategy and vice versa.

Close-up of a smartphone screen showing Modere CellProof Bakuchiol Booster serum with a dropper being removed from the bottle.

NAVIGATE

A dual social approach

Together we kicked off by building a recognisable brand system. With 2 streams that we shaped to reinforce each other.

We focused on:

B2C social strategy focused on awareness and consideration.
Social marketer strategy focused on retention, attraction and easy content reuse.

CREATE

Turning the strategy into ready-to-use

Time to turn a solid strategy into practical tools for everyday use:

Template creation was a go-to that is accessible for the client’ team as well
Lifestyle shoots created the look and feel of the brand
Short recipe videos and stop-motion assets to strengthen the engagement