CONTENT CREATION AND SHOOTING FOR
Modere
the core challenge was to design two aligned strategies: one for consumers, one for the internal marketeers.
BRAND BUILDING / CONTENT CREATION
The Challenge
Modere, known for its wellness products, wanted to lift its social presence while keeping a consistent visual and verbal identity across all markets. The core challenge was to design two aligned strategies: one for consumers, one for the internal marketeers. We wanted to show how the social marketers could enforce the brand strategy and vice versa.
CREATE
Turning the strategy into ready-to-use
Time to turn a solid strategy into practical tools for everyday use:
Template creation was a go-to that is accessible for the client’ team as well
Lifestyle shoots created the look and feel of the brand
Short recipe videos and stop-motion assets to strengthen the engagement
NAVIGATE
A dual social approach
Together we kicked off by building a recognisable brand system. With 2 streams that we shaped to reinforce each other.
We focused on:
B2C social strategy focused on awareness and consideration.
Social marketer strategy focused on retention, attraction and easy content reuse.