CONTENT CREATION FOR
MoMe
From our very first workshops, it was clear we shared the same ambition: strengthen the mother brand and give each product its moment to shine.
BRAND BUILDING / BRAND ACTIVATION / SALES ACTIVATION
The Challenge
MoMe, master in uplifting drinks, was in need of a solid social presence at the right audience. They wanted a social-first mindset, a clearer voice, and a way to spotlight their family of chocolate treats without losing their playful spirit. From our very first workshops, it was clear we shared the same ambition: strengthen the mother brand and give each product its moment to shine. We defined the brief together: to give MoMe a strong and solid brand perception, boost product awareness and finally drive traffic.
NAVIGATE
Defining a social first strategy
Together with the MoMe team, we mapped out a strategy and matching audiences that are the perfect fit for the brand. Not just based on demographics, but real behaviour.
We focused on:
Custom audiences of people who had already interacted with the brand
Cold prospects built from interest and behavioural criteria
Instagram became the centre of the always-on approach. Both teams saw the same opportunity: it’s where the audience is, it’s visually rich, and there’s potential for growth.
A social strategy that answers all the needs.
CREATE
Expanding a visual and verbal identity
MoMe had plenty of personality. We helped amplify it in a way that felt true to them. We created a strong base for a future-proof approach:
Introducing illustrations inspired by MoMe’s hand-drawn logos
Crafting animations that match the brand’s playful character
Creating assets within a defined content wheel
Sharpen a clear verbal identity that gives the brand a recognisable voice
The outcome is a brand that feels more consistent and more confident starting from brand perception.
CREATE
Two set days to build a content foundation
To support the always-on approach, we prepared and produced a two-day in-house shoot. Hands on and collaborative, that made the content richer. Which included:
21 variations of settings
7 recipe shots
8 hot chocolate shots
3 reels
